Ladbrokes and Neds: two brands, what the register shows

Licence record

Two brands, two domains and one licence holder in the snapshot. Whether the holder is shared has to be confirmed again in the live register on the day of publication.

Check summary: the snapshot shows a shared licence holder; it is re-read before publication.

The twelve checks, domain by domain

Each domain is checked on its own pages. A fact found for one brand is never copied to the other.

Per domain: 2 found (register snapshot) · 0 not found on the page checked · 10 not confirmed

Check summary: two items found per domain, ten waiting for page reads.

Regulator record

On 6 May 2026 ACMA published that Ladbrokes and Neds, both run by Entain, breached BetStop self-exclusion rules. The release reports more than 500 breaches and an 18-month court-enforceable undertaking (ACMA media release 13/2026, Ladbrokes and Neds breach gambling self-exclusion rules).

A licence therefore says nothing on its own about conduct. We report the release as a fact and add no rating.

What assistants say and what we could verify

Both assistants asked on 6 November 2026 highlighted the two brands for racing, NRL and multi bets, and linked them to the Entain group and its price boosts.

The register can confirm the group link only if the licence holder is shared, which is the first row above. Pricing and racing strength are not measured here.

Not checked

Price boosts and odds are outside this page. The brands share a group, but their websites are read separately, so a banking or limit tool described on one domain is not assumed for the other.

The same applies to apps: each brand has its own store listing and its own version, and check C11 is filled in per brand.

Support hours are likewise read from each brand's own contact pages, and the date of each reading is shown beside the result.

Sources

• ACMA register of licensed interactive gambling providers: Open the ACMA register entry.
• ABN Lookup for the licence holder's ABN status.
• BetStop and Gambling Help Online.
• ACMA media release on Ladbrokes and Neds, 6 May 2026.

Check summary: results are added only with a link and a date.

Read the entries yourself

Search the ACMA register twice, once for ladbrokes.com.au and once for neds.com.au. Each search gives its own row with a licence holder and an authority.

If both rows name the same company, the group claim holds for the register. If they differ, the page is corrected and the shared-holder wording is removed.

Then look up the named company in ABN Lookup and note the status and the start date of its ABN.

What would change this page

The page is re-read when either domain changes in the register, when ACMA publishes a new release about Entain or its brands, and when the undertaking is reported as varied or ended.

The undertaking is reported as running 18 months from the release of 6 May 2026, and we have not read its text. Its end date is therefore not given here.

Related pages

For another large group see TAB, and for a single-brand profile see Sportsbet. Racing terms for both brands will sit in the racing products table, and their limit tools in the safer-gambling tools table.

18+ and where to get help

18+ only. Gamble responsibly. Gambling can be harmful. Need help? Call Gambling Help Online on 1800 858 858 (free, 24/7) or visit gamblinghelponline.org.au. To exclude yourself from licensed Australian online and phone wagering providers, register with BetStop at betstop.gov.au (phone 1800 238 786).

We are not a bookmaker and do not take bets. Last reviewed 2026-11-13.