# Which company stands behind each bookmaker brand?

> Which licence holder, domain and authority sit behind each Australian bookmaker brand, with ABN columns awaiting ABN Lookup; reference of 6 November 2026.

Source: https://bookiechecklist.com/licensee-and-brand-map/
Updated: 2026-11-13

Each Australian bookmaker brand sits behind a licence holder named in the ACMA register, and some brands share one. The reference of 6 November 2026 shows Ladbrokes and Neds under one holder and TAB under seven. ABN details are not yet read, so those cells show as not confirmed on 13 November 2026.

## Brand, domain, licence holder and ABN

Every row is a candidate record as copied into the country reference of 6 November 2026. A row counts as a licence only after it is matched to a fresh register download and the ABN is read in ABN Lookup.

**Brand and licence-holder map, sorted A to Z, not by merit · source: ACMA register via the country reference of 2026-11-06 · ABN cells Not confirmed on 2026-11-13**

| Brand | Domain | Licence holder | ABN | ABN active since | Licensing authority |
|---|---|---|---|---|---|
| bet365 | bet365.com.au | Hillside (Australia New Media) Pty Ltd | Not confirmed | Not confirmed | Northern Territory Racing and Wagering Commission |
| Betfair | betfair.com.au | Betfair Pty Ltd | Not confirmed | Not confirmed | Northern Territory Racing and Wagering Commission |
| betr | betr.com.au | Betr Entertainment Aus Pty Ltd | Not confirmed | Not confirmed | Tasmanian Liquor and Gaming Commission |
| BetRight | betright.com.au | IRPSX Pty Ltd | Not confirmed | Not confirmed | Northern Territory Racing and Wagering Commission |
| CrownBet | crownbet.com.au | Betfair Pty Ltd | Not confirmed | Not confirmed | Northern Territory Racing and Wagering Commission |
| Dabble | dabble.com.au | Dabble Sports Pty Ltd | Not confirmed | Not confirmed | Northern Territory Racing and Wagering Commission |
| Ladbrokes | ladbrokes.com.au | Entain Group Pty Ltd | Not confirmed | Not confirmed | Northern Territory Racing and Wagering Commission |
| Neds | neds.com.au | Entain Group Pty Ltd | Not confirmed | Not confirmed | Northern Territory Racing and Wagering Commission |
| PalmerBet | palmerbet.com | Palmer Bookmaking Pty Ltd | Not confirmed | Not confirmed | Liquor & Gaming NSW |
| Picklebet | picklebet.com | Puntaa Pty Ltd | Not confirmed | Not confirmed | Northern Territory Racing and Wagering Commission |
| PointsBet | pointsbet.com.au | Pointsbet Australia Pty Ltd | Not confirmed | Not confirmed | Northern Territory Racing and Wagering Commission |
| Sportsbet | sportsbet.com.au | Sportsbet Pty Ltd | Not confirmed | Not confirmed | Northern Territory Racing and Wagering Commission |
| TAB | tab.com.au | Seven holders, see the table below | Not confirmed | Not confirmed | One authority per holder |
| TABtouch | tabtouch.mobi | Racing and Wagering Western Australia | Not confirmed | Not confirmed | WA Department of Local Government, Industry Regulation and Safety |
| TopSport | No current URL in the register | Merlehan Bookmaking Pty Ltd | Not confirmed | Not confirmed | Liquor & Gaming NSW |

**Bottom line:** brand links come from the register record, not from a website footer.

## Shared holders

Ladbrokes and Neds sit under Entain Group Pty Ltd. Betfair and CrownBet both sit under Betfair Pty Ltd. Whether CrownBet is still in use is not confirmed.

TAB differs: the reference lists seven holders, each tied to one state or territory authority.

**TAB licence holders as listed in the country reference of 2026-11-06 · ABN not yet read**

| Licence holder | Authority as written in the reference |
|---|---|
| TAB Limited | Liquor & Gaming NSW |
| Tabcorp Vic Pty Ltd | VGCCC |
| UBET QLD Limited | Queensland Office of Liquor & Gaming Regulation |
| UBET SA Pty Ltd | South Australia, Consumer and Business Services |
| UBET Tas Pty Ltd | Tas (not spelled out in the reference) |
| Tabcorp ACT Pty Ltd | ACT |
| UBET NT Pty Ltd | Northern Territory Director-General of Licensing |

**Bottom line:** one brand can carry seven licence holders, so a single row cannot stand for TAB.

## How this map is built

We take trading name, licence holder, URL and licensing authority from the register download. We then look up each ABN in ABN Lookup and record its status and start date.

Brand links come from the register, not from the footer of an operator's website. Complaint routes are not covered here.

Next check due 20 November 2026.

## Related pages

For counts by authority, see [How many records does the ACMA register list, and who licensed them?](https://bookiechecklist.com/acma-register-snapshot/). To check one brand step by step, see [Checking a bookmaker's licence in the ACMA register: five steps](https://bookiechecklist.com/check-bookmaker-licence/). For measures ACMA announced against licensed operators, see [What has ACMA done about licensed bookmakers this year?](https://bookiechecklist.com/acma-actions-2026/).

## 18+ and where to get help

18+ only. Gambling can be harmful. Need help? Call Gambling Help Online on 1800 858 858 (free, 24/7) or visit gamblinghelponline.org.au. To exclude yourself from licensed Australian online and phone wagering providers, register with BetStop at betstop.gov.au.

We are not a bookmaker and do not take bets.

## FAQ

**Which company stands behind each bookmaker brand?**

The register record names it as the licence holder. The reference of 6 November 2026 lists, for example, Sportsbet Pty Ltd for Sportsbet and Entain Group Pty Ltd for both Ladbrokes and Neds. Each row awaits a fresh register match.

**Do Ladbrokes and Neds share a licence holder?**

Yes, in the reference of 6 November 2026 both appear under Entain Group Pty Ltd. That is why they share one profile on this site.

**Why does TAB have several licence holders?**

The reference lists seven holders under the TAB brand, one for each state or territory named. The table above lists them.

**Why are the ABN cells not confirmed?**

The ABN of each licence holder has not yet been read in ABN Lookup. Cells will show the status and start date once it is read.